Acceptance of price differentiation: Differentiated prices are omnipresent, but which ones are accepted by customers? Price differentiation has been learned in many areas and is used by companies to skim off different levels of willingness to pay and increase profits. The acceptance of price differentiation according to fixed criteria is now the rule rather than [...]
Power BI vs. Excel: A Comparison In today’s data-driven business world, the ability to efficiently analyze and visualize data is crucial. Microsoft Excel and Power BI are two of the most popular tools used for this purpose. Both have their own strengths and weaknesses that need to be considered. Excel has been a proven tool [...]
Challenges and opportunities for the branded goods industry in 2025 The branded goods industry is facing a variety of challenges characterized by high consumer price sensitivity, rising costs and an uncertain economic situation. The increase in sales in 2024 was mainly achieved through price increases, while sales volumes stagnated[1]. However, higher prices alone are rarely [...]
Price and condition systems are a key instrument in the branded goods industry for managing growth and profitability. The national gross price list forms the starting point for agreements with retail organizations. Any deviation from this price should be linked to a specific and measurable performance by the retailer. In practice, however, things often look [...]
Increase profit via ancillary sales Revenues from additional products are increasing significantly for airlines. In some cases, add-ons are even more profitable than the basic flight ticket. How can additional income be increased? Four key competencies must be taken into account: The strategic fit with the airline The attractiveness of the additional products Our own [...]