Increase profit via ancillary sales Revenues from additional products are increasing significantly for airlines. In some cases, add-ons are even more profitable than the basic flight ticket. How can additional income be increased? Four key competencies must be taken into account: The strategic fit with the airline The attractiveness of the additional products Our own […]
Clever solutions for price differentiation in online retail A few years ago, Amazon USA differentiated prices based on the search behavior of individual customers. Customers noticed that a price fell when they deactivated cookies and rose again as soon as they reactivated the cookie. This type of price differentiation was not accepted by customers. So […]
Prices based on customer benefit through value-based pricing In many companies, it is common practice to determine prices using “cost plus” or to base prices on those of the competition. These types of pricing do not focus on the customer. What are the disadvantages of this? How does value-based pricing differ from these methods and […]
