Acceptance of price differentiation: Differentiated prices are omnipresent, but which ones are accepted by customers? Price differentiation has been learned in many areas and is used by companies to skim off different levels of willingness to pay and increase profits. The acceptance of price differentiation according to fixed criteria is now the rule rather than [...]
Power BI vs. Excel: A Comparison In today’s data-driven business world, the ability to efficiently analyze and visualize data is crucial. Microsoft Excel and Power BI are two of the most popular tools used for this purpose. Both have their own strengths and weaknesses that need to be considered. Excel has been a proven tool [...]
Challenges and opportunities for the branded goods industry in 2025 The branded goods industry is facing a variety of challenges characterized by high consumer price sensitivity, rising costs and an uncertain economic situation. The increase in sales in 2024 was mainly achieved through price increases, while sales volumes stagnated[1]. However, higher prices alone are rarely [...]
Price and condition systems are a key instrument in the branded goods industry for managing growth and profitability. The national gross price list forms the starting point for agreements with retail organizations. Any deviation from this price should be linked to a specific and measurable performance by the retailer. In practice, however, things often look [...]
Clever solutions for price differentiation in online retail A few years ago, Amazon USA differentiated prices based on the search behavior of individual customers. Customers noticed that a price fell when they deactivated cookies and rose again as soon as they reactivated the cookie. This type of price differentiation was not accepted by customers. So [...]
