Acceptance of price differentiation: Differentiated prices are omnipresent, but which ones are accepted by customers? Price differentiation has been learned in many areas and is used by companies to skim off different levels of willingness to pay and increase profits. The acceptance of price differentiation according to fixed criteria is now the rule rather than [...]
Power BI vs. Excel: A Comparison In today’s data-driven business world, the ability to efficiently analyze and visualize data is crucial. Microsoft Excel and Power BI are two of the most popular tools used for this purpose. Both have their own strengths and weaknesses that need to be considered. Excel has been a proven tool [...]
Increase profit via ancillary sales Revenues from additional products are increasing significantly for airlines. In some cases, add-ons are even more profitable than the basic flight ticket. How can additional income be increased? Four key competencies must be taken into account: The strategic fit with the airline The attractiveness of the additional products Our own [...]
Prices based on customer benefit through value-based pricing In many companies, it is common practice to determine prices using “cost plus” or to base prices on those of the competition. These types of pricing do not focus on the customer. What are the disadvantages of this? How does value-based pricing differ from these methods and [...]
