Increase profit via ancillary sales Revenues from additional products are increasing significantly for airlines. In some cases, add-ons are even more profitable than the basic flight ticket. How can additional income be increased? Four key competencies must be taken into account: The strategic fit with the airline The attractiveness of the additional products Our own […]
Prices based on customer benefit through value-based pricing In many companies, it is common practice to determine prices using “cost plus” or to base prices on those of the competition. These types of pricing do not focus on the customer. What are the disadvantages of this? How does value-based pricing differ from these methods and […]
