Clever solutions for price differentiation in online retail A few years ago, Amazon USA differentiated prices based on the search behavior of individual customers. Customers noticed that a price fell when they deactivated cookies and rose again as soon as they reactivated the cookie. This type of price differentiation was not accepted by customers. So […]
Prices based on customer benefit through value-based pricing In many companies, it is common practice to determine prices using “cost plus” or to base prices on those of the competition. These types of pricing do not focus on the customer. What are the disadvantages of this? How does value-based pricing differ from these methods and […]
B2B prices for significant increases in returns For B2B companies with large product ranges, many customers and a high number of individual offers, there are opportunities for returns. The less comparable the offers are, the greater the scope for implementing customer-specific B2B prices and exploiting profit opportunities. Because if a customer has shown a higher […]
