Industry solution · Aviation, Airport, Cruise & Rail

Steering for Aviation & Travel

From ancillary revenue and network planning to maintenance: UNEX BI brings transparency to the commercial levers of airlines, airports, cruise and rail.

Project examples Solution areas

Core ancillary levers

Solution areas

References in aviation & travel

Ancillary Revenue Cockpit – AirlineLIVE

+€9.40

Ancillary / pax

▲ dynamic pricing

+24%

Ticket value

▲ basket logic

31%

Seat attach rate

▲ +7 pp

Core levers active

Upsell basket mix

Baggage · 38%

Seat · 27%

Catering · 21%

Other · 14%

Ancillary by channel (index)

AppWebCallGDS

References

Who steers with UNEX in aviation & travel

A story from the field

How an airline lifted its ticket value

Four chapters from intuition to data-driven ancillary steering.

Flying blind

A low-cost airline struggles with ticket values that are too low. Nobody knows exactly which extras customers buy – or why. Pricing follows gut feeling.

The data foundation

Booking, basket and channel data are connected in one Power BI model. For the first time, basket dependencies become visible: those who book baggage also buy a seat.

The steering

Ancillary prices are dynamised, the offering differentiated by channel and route. The dashboard shows daily which lever works – and which does not.

The result

Higher ticket values through an understanding of basket dependencies and dynamic ancillary prices. Sales steers on facts instead of assumptions.

Solutions for aviation, airport, cruise and rail

Six solution areas for your steering

Ancillary

Increase ticket revenue through upselling, dynamise your offering and your ancillary prices.

Network

Optimise your route network even where no retrievable market and traffic data exists.

Operations

Improve turn-around time and punctuality through systematic root-cause analysis of time wasters.

HR KPI

Create HR transparency from time-to-hire and NPS development to talent capacity.

Business processes

Steer complex processes via KPIs with early-warning indicators and trigger action early.

Maintenance

Keep the costs of maintenance contracts, inventory and lease returns in view.

Examples of our project work

Three projects. Three steering systems.

Interactive dashboards from real UNEX projects – shown here as animated previews.

Cruise

Revenue growth and yield optimisation

Large differences in sales performance across offices remained unexplained for a long time. The sales steering dashboard identified best-practice patterns and shared them.

IndustryCruise
ProblemLarge differences in sales success
SolutionBest-practice comparison of all sales offices in Power BI

Result: best-practice patterns exchanged – targets and achievement firmly in view.

Cruise Sales Steering – Sales OfficesLIVE

+18%

Revenue / pax

▲ best practice

104%

Target achievement

▲ top office

23%

Conversion

▲ +5 pp

Offices compared

Target achievement by sales office

Hamburg112%

Miami104%

Genoa97%

Barcelona84%

Booking channels

Travel agency · 46%

Direct · 34%

Online · 20%

Airport

Expansion and growth

An airport had hit its growth ceiling. Analysing the catchment area, route potential and market penetration revealed hidden potential – even without retrievable traffic data.

IndustryAirport
ProblemNo further growth
SolutionMarket and potential analysis in an interactive dashboard

Result: potential identified for focused market penetration.

Airport Growth Radar – Catchment AreaLIVE

+2.1 m

Pax potential

▲ identified

New routes

▲ evaluated

68%

Market penetration

▼ gap visible

Top 5

Focus markets

Potential by market (index)

ITTRESUKPLGR

Passenger growth scenario

Airline

Increasing profitability

The ticket value was too low for a low-cost airline. Basket analysis in Power BI showed which extras are bought together – the basis for dynamic pricing.