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UNEX BI · Planning – Transparency – Control

Successful Steering

We connect strategy with effective steering – for measurable results and scalable solutions. Planning becomes successful execution: simple, efficient and effective.

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Data foundation – one truth
UNEX Sales Steering Cockpit – OverviewLIVE
+12.4%
Revenue YTD
▲ vs. prior year
96%
Target achievement
▲ +4 pp
38.2%
Gross margin
▲ +1.1 pp
-9%
Wastage
▼ promotions
Revenue by region (index)
NorthEastSouthWestATCH
Forecast accuracy, 12 months
UNEX: Cross-industry project experience
LufthansaSwissBrussels AirlinesAustrianSunExpressEurowingsSabreFlynasDiscover AirlinesKenya AirwaysNetJetsSmartaviaLufthansa InTouchMSC CruisesFlughafen Leipzig/HalleLufthansa CargoMiles & MoreEtihad RailQatar RailTransdevFlughafen MünchenHyderabad AirportAvisSkyTeamAirbnbStage Entertainment
AEGAssa AbloyElectroluxHAROHomannKärcherKatjesMeßmerMondelezDeutsche TelekomUnileverVöslauerWestagVW AutostadtLufthansaSwissBrussels AirlinesAustrianSunExpressEurowingsSabreFlynas
The story behind every project

From Excel chaos to clear steering

Five chapters we experience with our clients again and again – from flying blind to fact-based sales steering.

1

The starting point

Many Excel wallpapers and process flows nobody really understands. Every department works with its own numbers, data sits in disconnected systems. Detail questions take days – decisions are made on gut feeling.

2

The turning point

All data sources – SAP, CRM, Excel, PDF, web – are connected. One single data foundation emerges: from now on there is only one truth.

3

The solution

Visual dashboards are understood at a glance, every detail is one click away. Processes are harmonised. Each report answers an important business question.

4

The execution

Effective KPIs are derived from strategy and anchored in the Power BI dashboard. Strategic initiatives are implemented measurably instead of being sat out.

5

The result

Reliable transparency, significant efficiency gains, early risk detection and targeted action. Facts instead of believing and hoping.

Implementing strategy effectively with UNEX

Three problems. One solution.

Your goals are achieved more reliably through the use of AI models, Power Automate and Power BI.

Typical challenges

  1. Everyone uses their own numbers
  2. Dashboards look nice but add no value
  3. Initiatives are sat out

The UNEX BI solution

  1. Everyone uses one data foundation
  2. Every report answers an important question
  3. Strategic initiatives are implemented measurably
How your project runs

From kickoff to steering system in six weeks

No months-long IT project: UNEX BI delivers visible results in short stages – a little more transparency every week.

Week 1

Kickoff & data access

Sharpen goals, derive the KPI logic from strategy, connect data sources – SAP, CRM, Excel.

Weeks 2-4

Data model & first dashboards

One connected data foundation emerges. The first reports answer real steering questions.

Weeks 5-6

Steering logic & handover

Early-warning indicators, targets and drilldowns are in place. The team works live in the dashboard.

From Q2

Roll-out & impact

Initiatives are implemented measurably. Automations increase efficiency.

Examples of our project work

Experience it live: the interactive sales dashboard

Full transparency and optimised steering in the durable goods industry. The problem: inconsistent numbers in countless Excel sheets. The result: reliable transparency and early risk detection.

Interactive Sales Dashboard

Built with Microsoft Power BI – click, filter and drill down to every detail. Real project data, anonymised.

Launch dashboard

Live example from a UNEX project · Microsoft Power BI · click the visual to interact

Benefits of strategic Power BI

Six reasons for data-driven steering

Clean data

An end to manual clean-up – automated preparation instead of copy and paste.

Connected sources

SAP, CRM, PDF, web and many more – all systems talk to each other.

Visual dashboards

Instead of huge Excel wallpapers: insights at a glance.

One data foundation

There is only one truth – for all departments and levels.

Automated action

Driving change – derived directly from the dashboard.

Transparent success

Facts instead of believing and hoping.

Industry solutions

Deep industry knowledge instead of standard software

UNEX BI strategy consultants know your industry – and build steering systems that speak your language.

Aviation & Travel

Ancillary revenue, network, operations, HR and maintenance – sales steering for airlines, airports, cruise and rail.

Explore the industry page →

Consumer & Durable Goods

Trade terms, promotions, distribution, sales territories and segmentation – steering for branded goods manufacturers.

Explore the industry page →
How UNEX can support you

Three steps of collaboration

Set project goals

Together we sharpen your business goals and derive a clear steering logic. We define measurable targets, effective KPIs and the implementation path – the basis for every further step.

Implement the steering model

We implement your steering model technically: AI models, Power Automate and Power BI work hand in hand – from the connected data foundation through automated workflows to the ready-to-use dashboard.

Further development

The steering system keeps growing with you – either with ongoing support from UNEX or fully independently. We pass on the necessary know-how, so no dependency is created.

Consulting with conviction

Close to the business, clear on course

Strategy consulting at UNEX means working in the engine room together – without losing sight of the lighthouse.

Workshops that deliver

Strategy, KPI logic and dashboard design are created together with your team.

Numbers that convince

Every recommendation is backed by data – from the first workshop to roll-out.

Staying on course

Clear targets and early-warning indicators keep execution on track.

„Facts instead of believing and hoping.“

UNEX BI principle – transparent success
From the UNEX BI blog

Inspiration for successful strategy execution

Consumer Goods
27 Apr 2026

Dynamic Route Planning: AI-Powered Sales Management Reimagined

1,500+ customers, a 6-week project: how algorithmic route planning re-steers the field force.

Read article →
UNEX BI
28 Jan 2026

HR Digitalisation: The New Era of Strategic HR

HR digitalisation rarely fails because of technology: recruiting, administration and people analytics as levers.

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UNEX BI
16 Jan 2026

AI in Sales – From Operational Helper to Strategic Growth Lever

More pipeline, higher productivity, better steering: AI as a strategic growth lever in sales.

Read article →
View all articles
The people behind it

The UNEX BI team

Mike Radziwinski and Benno Daegling

The UNEX founders

In 2004 Mike Radziwinski and Benno Daegling realised their vision of a growth-oriented, execution-driven consultancy. UNEX BI focuses on business intelligence, digitalisation and artificial intelligence – because numbers are more convincing than words.

We build business. United Experience.

The best of European and American strategy consultancies became the core of the UNEX DNA: creating growth together with our clients – qualitatively driven, measurably implemented.

Robin Andrae

Robin Andrae

B.A. in Socioeconomics and experience from running his own business – now applied in exciting client projects.

Benno Daegling

Benno Daegling

Co-founder of the UNEX strategy consultancy and head of the UNEX BI business unit.

Claudia Heydenreich

Claudia Heydenreich

With UNEX since 2005 across Aviation & Travel and Consumer Goods. Previously several years at Oliver Wyman.

Niklas Jakoby

Niklas Jakoby

M.Sc. in Industrial Engineering focused on new technologies and innovative business models. Industry experience at home and abroad.

Peter Mißner

Peter Mißner

Pricing expert in the UNEX network. Focus on pricing strategy and personalised product design in FMCG.

Mike Radziwinski

Mike Radziwinski

Co-founder of UNEX. Built the Trade Fair competence centre, focus on durable goods. Previously St. Gallen Consulting Group and Oliver Wyman.

Björn Rosenberger

Björn Rosenberger

Partner since 2005, previously Oliver Wyman. Numerous projects across Airline & Travel and the trade fair industry.

Arne Semken

Arne Semken

M.A. in Business Management. Experience at Mondelez, Schwartauer Werke and in the aviation and travel industry.

Max Tröger

Max Tröger

Master in Management & Finance. Passionate about actively shaping the future through digitalisation projects.

Let's talk

You want to base your steering on facts? Request a live demo

+49 (40) 822 16 855
Benno Daegling

Benno Daegling

Benno Daegling heads UNEX BI. In more than 25 years of consulting he has led numerous strategic BI projects.

benno.daegling@unex-group.com  ·  LinkedIn

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