Your partner for trade fair consulting!
Trade fair consulting is what we love. We have been advising national and international trade fair companies for over 10 years. Our clients appreciate the deep insight into the industry. This is due to the fact that UNEX has accompanied trade fair companies in their realignment over several years. We understand the structures and driving core datas of this industry to bring out the best change for your company.
On which topics do clients work with UNEX
Strategic pricing of shows
Increase profit through our price approaches. Forecast the effects via UNEX pricing tool
Redesign of sales & marcom
Prepare marcom and sales for the future (content, digital sales, global sales teams, …)
Optimization of central divisions
Increase effiziency of HR, facility management or procurement
Business divisions by cluster
Realize synergies in the organization with cluster-oriented business units
Restructuring of subsidiaries
Empower your subsidiaries and strengthen interaction with the headquarter
Strategic pricing of services
Gain margin. Simplify, bundel or innovate your service offer with the right price
Redesign & digitalization of services
Think future. Make services easier and more digital for your exhibitors and visitors
Digital solutions
Proven analytical tools. Optimize portfolio of shows, costs of shows, sales partner results, …
Performance of sales partner net
Create a commission and target system to set right incentives for sales partner
... and many more
Get in touch with
the exhibition team:
+49 (89) 90 40 56 70
info@unex-group.com
Solutions for the “Agenda 2021”
The “new normal” is the major challenge for the exhibition industry. The effects and catching up with earlier revenue results will certainly have to be managed for another 2-3 years. The “Agenda 21” is the smart way to do it: streamline your cost position, get international sales ready for the launch phase and further drive digital innovation. And – don’t forget pricing.
Digital Transformation
Precisely because of the tense situation, the digitization of trade shows will continue to move forward.
Firstly, to meet the digital market requirements (digital events, tracking for hygiene concepts,visitor platforms etc.). Secondly, to make the company’s processes more efficient, especially in service, marCom and sales.
Restructuring
There is a tight cost situation due to the cancellation of shows.
However, savings must be made with expertise. The product “exhibition” itself is healthy and a fast business start in summer is essential. Key factors such as show concept, sales and digital even need to be strengthened.
Pricing
Hybrid and digital events will remain part of the offering after Covid.
However, pricing for the new products is still suboptimal. Firstly, it still has to be adapted to the digital world and competitors. And secondly, the interaction with the classic revenue sources (space, service, booth) must also be optimized.
Trusted by top players in the exhibition industry
What our customers say
“UNEX worked with us in 20 projects on a national and international scale. They had a big influence on our positioning as the most profitable trade fair company within Germany. Their main competencies: Profound analyses, co-developed and fitting solutions and a wide acceptance within the company.”
“The collaboration with UNEX has delivered high added value for us. The results for our new service concept have exceeded our expectations, also because very exciting digital approaches have been integrated.”
“I really appreciate working with UNEX. The consultants have a deep insight into the exhibition industry and the sparring in the projects delivers a high added value for us.”
“The pricing project with UNEX was very successful. The competitive environment, the ideas of our employees and the pricing methodology were combined into a powerful concept.”
“The UNEX approach convinced us: Their high analytical competencies and effective implementation helped us, to exceed our ambitious project targets.”
Benefit from UNEX expertise
UNEX consultants have a great expertise in the exhibition industry, nationally and internationally. They also work for other highly competitive industries such as aviation or consumer durables. This enables them to transfer important trends from one industry to another.
Mike Radziwinski
MANAGING PARTNER
Mike has worked for the exhibition industry for over 10 years. He develops solutions in the areas of strategy, pricing, sales (incl. sales partner networks), re-design of organizations and digital transformation. He also leads the UNEX Competence Center for the exhibition industry.
“What drives me? That our projects pay off with a high factor for our clients.”
Stefan Klingenstein
ASSOCIATE PARTNER
Stefan has been a strong pillar in the UNEX trade fair consulting team for over 10 years. He has advised clients in Europe, China, India, USA, Canada and Australia. His core topics are in the areas of pricing, sales partner conditions, redesigning of organization and digital transformation.
“I love it when we can accurately predict the revenue or pricing effects of our concepts using our exhibition forecasting models.”
Benjamin Luckassen
PROJECT MANAGER
Benjamin has completed numerous projects as a trade fair consultant over the past years. Highlights were certainly the restructuring of subsidiaries in USA, China and India. But he is also our go-to guy for redesigning departments like MarCom, Service or Facility Management.
“For me, it’s great to roll out the concepts with our customers. It’s amazing to see the positive change.”
Anna Becker
SENIOR CONSULTANT
Anna has worked on multiple trade fair projects mainly for clients in Germany. Her focus is on the reorganization of departments such as MarCom or Sales. She also investigates special approaches such as sales teams for European trade fair promotion programs.
“To a large extent I do airline projects. But I like the exchange between these two industries, especially in pricing and sales.”
Björn Rosenberger
SENIOR PROJECT MANAGER
Björn knows trade fair consulting for over 10 years: international pricing systems for venues, international commission systems for sales partner or reorganization of MarCom departments. He also accompanies complex restructuring projects in close coordination with works councils and management.
“Since I also found my own companies in Asia, it always excites me to bring the entrepreneurial spirit into projects.”
