Picture of exhibition hall to illustrate trade fair consulting expertise

Your partner for trade fair consulting!

Trade fair consulting is what we love. We have been advising national and international trade fair companies for over 10 years. Our clients appreciate the deep insight into the industry. This is due to the fact that UNEX has accompanied trade fair companies in their realignment over several years. We understand the structures and driving core datas of this industry to bring out the best change for your company.

On which topics do clients work with UNEX

Strategic pricing of shows

Increase profit through our price approaches. Forecast the effects via UNEX pricing tool

Redesign of sales & marcom

Prepare marcom and sales for the future (content, digital sales, global sales teams, …)

Optimization of central divisions

Increase effiziency of HR, facility management or procurement

Business divisions by cluster

Realize synergies in the organization with cluster-oriented business units

Restructuring of subsidiaries

Empower your subsidiaries and strengthen interaction with the headquarter

Strategic pricing of services

Gain margin. Simplify, bundel or innovate your service offer with the right price

Redesign & digitalization of services

Think future. Make services easier and more digital for your exhibitors and visitors

Digital solutions

Proven analytical tools. Optimize portfolio of shows, costs of shows, sales partner results, …

Performance of sales partner net

Create a commission and target system to set right incentives for sales partner

... and many more

Get in touch with
the exhibition team:
+49 (89) 262 0000 91

Solutions for your “Future Agenda”

The “new normal” is the major challenge for the exhibition industry. The effects and catching up with earlier revenue results will certainly have to be managed for another 2-3 years. The “Future Agenda” is the smart way to do it: streamline your cost position, get international sales ready for the launch phase and further drive digital innovation. And – don’t forget pricing.

Digital Transformation

Precisely because of the tense situation, the digitization of trade shows will continue to move forward.

Firstly, to meet the digital market requirements (digital events, tracking for hygiene concepts,visitor platforms etc.). Secondly, to make the company’s processes more efficient, especially in service, MarCom and sales.

Gears symbolizing restructuring


There is a tight cost situation due to the cancellation of shows.

However, savings must be made with expertise. The product “exhibition” itself is healthy and a fast business start in summer is essential. Key factors such as show concept, sales and digital even need to be strengthened.

Increase sales growth with Businessman is pulling progress bar


The loss of commissions has severely weakened the international sales partner network.

Transparency is now needed about the current performance of the sales partners for the upcoming start-up phase. Commission and target systems need temporary alternatives and central sales must step in.

Woman using a tablet for pricing expertise


Hybrid and digital events will remain part of the offering after Covid.

However, pricing for the new products is still suboptimal. Firstly, it still has to be adapted to the digital world and competitors. And secondly, the interaction with the classic revenue sources (space, service, booth) must also be optimized.

Trusted by top players in the exhibition industry

What our customers say

“UNEX worked with us in 20 projects on a national and international scale. They had a big influence on our positioning as the most profitable trade fair company within Germany. Their main competencies: Profound analyses, co-developed and fitting solutions and a wide acceptance within the company.”

Stefan Rummel - Managing Director, Messe München

“The collaboration with UNEX has delivered high added value for us. The results for our new service concept have exceeded our expectations, also because very exciting digital approaches have been integrated.”

Remo Zimmermann - Member of the Management Board, NürnbergMesse

“I really appreciate working with UNEX. The consultants have a deep insight into the exhibition industry and the sparring in the projects delivers a high added value for us.”

Bhupinder Singh - Chief Executive Officer, Messe Muenchen India

“The pricing project with UNEX was very successful. The competitive environment, the ideas of our employees and the pricing methodology were combined into a powerful concept.”

Michael Kruppe - General Manager, SNIEC Shanghai New International Expo Centre

“The UNEX approach convinced us: Their high analytical competencies and effective implementation helped us, to exceed our ambitious project targets.”

Claus Rättich - Member of the Management Board, NürnbergMesse

At UNEX we focus on the combination of deep industry know-how and industry specific methodology. We are proud that all our recommendations have been implemented. The high number of returning customers is the best proof of our customer satisfaction. Contact us today and find out how we can support building your business.