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Next-generation Storefront (NGS): What’s behind it?
ATPCO partnering with UNEX Airlines have substantially increased their shares of ancillary revenues in recent years. While pure income from ticket revenue is likely to decline further, the importance of ancillary services in the overall product offerings of airlines will grow in the future. It is possible that the current [...]
Preparing for the future instead of just predicting it
Most companies around the globe strive for future readiness and invest a lot of energy and resources in having a crystal clear picture of the future. Just envision the countless outlooks and forecasts produced within organizations or other institutions. All of them appear in fancy graphs with percentage-based accuracy and [...]
Airline Planning In An Era of Extreme Uncertainty
Three months after IATA released its 2020 forecast, the Covid-19 pandemic decimated the airline industry. IATA had optimistically projected the industry’s eleventh consecutive year in the black. Some governments are still hoping that the Covid-19 lock down is a temporary disruption and that national economies can simply be switched on [...]
All aircraft grounded? Time for out of the box thinking!
Customers are telling us that right now they finally find the time to rethink their strategies. They are open to stepping back from daily business and evaluating business models, processes and go to market approaches. Especially airline managers miss a noticeable differentiation in their companies’ product experience. "There is no major [...]
Dynamic Ancillary Pricing
Dynamic ancillary pricing to increase profitability by up to 30% While settling in on Sun Express flight XQ170 from Antalya to Hamburg, prior to take-off, I heard an announcement offering upgrades to XL seats. Paid onboard upgrades? On a leisure airline? This was new to me and a great example [...]
Hybrid forms in aviation
Hybrid forms in aviation – a doomed failure? At the core of strategic management, a firm’s goal is about gaining and sustaining a competitive advantage. At a corporate level, the two main strategic orientations of companies were defined as cost leadership or differentiation by Michael Porter back in the 1980s. [...]