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Eckpfeiler für ein steuerungswirksames HR KPI Set HR ist ein essentieller Erfolgsfaktor, doch gerade in diesem Bereich herrscht in vielen Unternehmen Intransparenz über wichtige KPIs. Wissen Sie, wie attraktiv Sie als Arbeitgeber sind? Wie viele Nachwuchsführungskräfte Sie in 5 Jahren brauchen werden und wie viele davon Sie heute schon in [...]

By |Branded Goods|

Loyalty – Frequent Flyer Programs

Have FFP’s destroyed airline loyalty? Are Frequent Flyer Programs lucrative for airlines or are they a source of frustration for their members? When American Airlines launched the AAdvantage program in 1981 they created a much copied blue print. Today every airline around the globe offers a Frequent Flyer Program [FFP] [...]

By |Travel & Transport|

Airport 4.0

Airport 4.0: Digitalization at the airport Traveling is digital. But somehow, it seems as if the digitalization ends at the airport. Central data management, efficient real-time communication between all actors and a “smart airport” are still dreams of the future. Often, not even sub-processes of airport operations are digitalized. While [...]

By |Travel & Transport|

Airport Loyalty

How to drive airport loyalty For most airports, passengers are still more statistics than humans. Knowledge about who the people traveling from certain airports are and insights about their habits, likes, and dislikes are often missing. The establishment of a well-designed loyalty program is key to collect relevant customer data [...]

By |Travel & Transport|

Airport Retail

The impact of technological and market developments on airport revenue streams Imagine you drive to the airport using car-sharing. There, the next driver will instantly take over your car. After that, you simply drop your suitcases at the automated baggage drop off outside the terminal building as you have already [...]

By |Travel & Transport|

Airport Experience

What airport experience do passengers expect today and in the future? Processes are often optimized from a technical perspective and less from a customer’s perspective. And while airports are working on innovations such as eye scanners for security control or gate delivery of shopped items, customers demand error-free core processes [...]

By |Travel & Transport|