{"id":8260,"date":"2015-07-17T18:45:10","date_gmt":"2015-07-17T16:45:10","guid":{"rendered":"https:\/\/unex-group.com\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/"},"modified":"2024-09-13T12:45:16","modified_gmt":"2024-09-13T10:45:16","slug":"clever-b2b-pricing-as-a-yield-turbo","status":"publish","type":"post","link":"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/","title":{"rendered":"Clever B2B pricing as a yield turbo"},"content":{"rendered":"<h2><span style=\"color: #000000;\">B2B prices for significant increases in returns<\/span><\/h2>\n<h3><span style=\"color: #000000;\">For B2B companies with large product ranges, many customers and a high number of individual offers, there are opportunities for returns.<\/span><\/h3>\n<p><span style=\"color: #000000;\">The less comparable the offers are, the greater the scope for implementing customer-specific B2B prices and exploiting profit opportunities. Because if a customer has shown a higher willingness to pay, it is possible:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Carry out selective price increases in marginal product ranges<\/span><\/li>\n<li><span style=\"color: #000000;\">Launch targeted up-selling and cross-selling initiatives<\/span><\/li>\n<li><span style=\"color: #000000;\">Recognize impending customer churn at an early stage<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">But transparency about willingness to pay has another major benefit:<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Sales employees represent price demands with more conviction and assertiveness.<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">In our experience, it makes a big difference whether salespeople justify price increases apologetically with company requirements or whether they communicate them with conviction and self-confidence. This is what happens when salespeople are convinced that the price is appropriate for the quality and service. <\/span><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/unex-group.com\/\">UNEX<\/a> offers a <a style=\"color: #000000;\" href=\"https:\/\/unex-group.com\/2022\/04\/06\/power-bi-entdecken\/\">Power BI-based<\/a> tool and a methodology that systematically optimizes B2B prices and can thus increase the return on investment of B2B companies. Get in touch with us.<\/span> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B prices for significant increases in returns For B2B companies with large product ranges, many customers and a high number of individual offers, there are opportunities for returns. The less comparable the offers are, the greater the scope for implementing customer-specific B2B prices and exploiting profit opportunities. Because if a customer has shown a higher [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[134,135,123],"tags":[],"class_list":["post-8260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-goods","category-durable-goods-en","category-unex-analytik-power-bi-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clever B2B pricing as a yield turbo | UNEX BI<\/title>\n<meta name=\"description\" content=\"Optimize your B2B prices and increase your company&#039;s return on investment. Find out more about our Power BI-based methodology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/\"},\"author\":{\"name\":\"Daegling Benno\",\"@id\":\"https:\/\/unex-group.com\/en\/#\/schema\/person\/d53ccdfda5516f537f6d19d04e4c64e4\"},\"headline\":\"Clever B2B pricing as a yield turbo\",\"datePublished\":\"2015-07-17T16:45:10+00:00\",\"dateModified\":\"2024-09-13T10:45:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/\"},\"wordCount\":191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/unex-group.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unex-group.com\/wp-content\/uploads\/2020\/12\/pexels-fear-4178738.gif\",\"articleSection\":[\"Consumer goods\",\"Durable goods\",\"UNEX BI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/\",\"url\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/\",\"name\":\"Clever B2B pricing as a yield turbo | UNEX BI\",\"isPartOf\":{\"@id\":\"https:\/\/unex-group.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unex-group.com\/en\/2015\/07\/17\/clever-b2b-pricing-as-a-yield-turbo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unex-group.com\/wp-content\/uploads\/2020\/12\/pexels-fear-4178738.gif\",\"datePublished\":\"2015-07-17T16:45:10+00:00\",\"dateModified\":\"2024-09-13T10:45:16+00:00\",\"description\":\"Optimize your B2B prices and increase your company's return on investment. 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