Objective
- A leading cruise company wanted to make better use of sales time. To this end, opportunities for sales management should be derived from data.
Result
- The topics and offers addressed by the sales force were individually adapted to the respective travel agency.
- More efficient territory management was introduced by using Microsoft Power BI and GfK Regio Graph.
- By “Other agencies have sold more of…” UNEX BI analyses, the benefits of sales reps visits were increased for all parties involved.
