• A low-cost carrier wanted to understand the potential for additional revenue depending on the routes flown.


  • A Power BI model was used to create transparency about ancillary product interest and willingness to pay for each route offered.
  • Demand-based dynamic prices were set and tested for selected ancillary products by route in a pilot implementation.
  • An automatic pricing logic for additional ancillary products was set up for each individual flight event.

Further UNEX BI projects: