Objective
- A low-cost carrier wanted to understand the potential for additional revenue depending on the routes flown.
Result
- A Power BI model was used to create transparency about ancillary product interest and willingness to pay for each route offered.
- Demand-based dynamic prices were set and tested for selected ancillary products by route in a pilot implementation.
- An automatic pricing logic for additional ancillary products was set up for each individual flight event.
