Objective A leading cruise company wanted to make better use of sales time. To this end, opportunities for sales management should be derived from data. Result The topics and offers addressed by the sales force were individually adapted to the respective travel agency. More efficient territory management was introduced by using Microsoft Power BI and [...]
Objective This branded goods manufacturer asked us to optimize the overall trade term setup consisting of B2B trade conditions, pricing and the promotion setup. Result Power BI enabled us to gain detailed clarity on actual and negotiated prices and the profitability of individual customers. New performance-based trade agreements were drafted and negotiated. A new Power [...]
Objective A low-cost carrier wanted to understand the potential for additional revenue depending on the routes flown. Result A Power BI model was used to create transparency about ancillary product interest and willingness to pay for each route offered. Demand-based dynamic prices were set and tested for selected ancillary products by route in a pilot [...]
Objective A medium-sized airport wanted to attract more airlines. Result A Power BI-based analysis provided transparency about opportunities on underserved routes. Various scenarios and business cases were developed interactively using Power BI simulation models The modern and digital approach was helpful in starting negotiations and ultimately increasing passenger and freight traffic.
Objective We have used Power BI in various projects for this customer. The CEO was so impressed that he also wanted Power BI as a permanent solution for reporting, steering and controlling. Result Large amounts of data from various sources (SAP, timekeeping, machine data from production, market data from the Internet) were merged into meaningful [...]
Objective: Determination of success factors for marketing direct mail campaigns. Result: We have determined the best designs, text lengths, titles, etc. in various tests to increase the opening and response rate of digital direct mailings. Reasons for readers unsubscribing were identified and used for optimization. Higher open rates and the focus on "interested readers" instead [...]