Four drivers challenge industry & retail
For years, customer centricity has been the focus when it comes to realignments in industry and retail. So what is new now? Firstly, the growing customer group of digital natives. Secondly, new technical possibilities. And thirdly, the pressure to which companies are exposed as a result of the pandemic. This accelerates the market changes. Strategies, organizations, pricing and trade conditions have to be rethought. Digital transformation has become a core task for the durable goods, FMCG and retail.