Have FFP’s destroyed airline loyalty? Are Frequent Flyer Programs lucrative for airlines or are they a source of frustration for their members? When American Airlines launched the AAdvantage program in 1981 they created a much copied blue print. Today every airline around the globe offers a Frequent Flyer Program [FFP] of their own. Inspite of [...]
Airport 4.0: Digitalization at the airport Traveling is digital. But somehow, it seems as if the digitalization ends at the airport. Central data management, efficient real-time communication between all actors and a “smart airport” are still dreams of the future. Often, not even sub-processes of airport operations are digitalized. While some airports show good approaches towards [...]
How to drive airport loyalty For most airports, passengers are still more statistics than humans. Knowledge about who the people traveling from certain airports are and insights about their habits, likes, and dislikes are often missing. The establishment of a well-designed loyalty program is key to collect relevant customer data for an individualized customer approach. [...]
The impact of technological and market developments on airport revenue streams Imagine you drive to the airport using car-sharing. There, the next driver will instantly take over your car. After that, you simply drop your suitcases at the automated baggage drop off outside the terminal building as you have already checked your bags in at [...]
What airport experience do passengers expect today and in the future? Processes are often optimized from a technical perspective and less from a customer’s perspective. And while airports are working on innovations such as eye scanners for security control or gate delivery of shopped items, customers demand error-free core processes and well-thought-out basic offers in [...]
How will the future of travel-based retail look like? Digitalization, intelligent infrastructures and seamless processes: The travel-based retail market is substantially changing. New offers and players are entering the market and force airlines, airports and airport-retailer to rethink current structures and strategies. Considering that retail revenues constantly grow, all participants want to get a slice [...]
How to drive passenger loyalty For most airlines, passengers are still more statistics than humans. Knowledge about who the people traveling are and insights about their habits, likes, and dislikes are often missing. The establishment of a well-designed loyalty program is key to collect relevant customer data for an individualized customer approach. Nearly all airlines [...]
How disruption will change the airline industry Scenarios on a revolutionary future Do you believe the LCC wave of overrunning legacy business models was revolutionary? You might need to think again. Digitalization will continue to surprise us with innovations. You don’t want to be hit by surprise? Then you need to be prepared. Life in [...]
Air- and Non-Air Ancillary Short-term profit or long-term death? Imagine yourself in a restaurant, paying more for a window seat, being charged for making a reservation and paying extra for fast service. Does that sound like a 5* experience? Unbundling of the flight product made Low Cost Carriers (LCC) big. A low entry price is [...]
Herausforderung No. 1 im Change: mangelndes Vertrauen „Alles Reden ist sinnlos, wenn das Vertrauen fehlt.“ (Franz Kafka) Mangelndes Vertrauen stellt die größte Herausforderung für Führungskräfte im Change dar. Vertrauen ist dabei nicht nur als Ganzes zu sehen, sondern kann aus vier verschiedenen Perspektiven betrachtet werden: Vertrauen in die eigene Person, Vertrauen in die Mitarbeiter, [...]