Sustainability in aviation

Sustainability in aviation is only granted by induvial and personal touch points not by „abstract“ climate targets „No one will value what they don’t care about, and no one will care about what they do not understand or have not experienced “ The same applies to getting key stakeholders to buy into a vision for [...]

2022-02-22T10:20:22+01:00By |Travel & Transport|

Green Airline: How to manage the green image of the future.

Air transport is an important contributor to a globalized world. However, its contribution to human-induced CO2 emission is seen as a threat to sustainability. With the flying shame movement from Sweden (“flygskam”), airline emissions have gained focus in the sustainability debate. In all fairness, air traffic contributes only around 2% of global human-induced CO2 emissions. [...]

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