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The four magic levers to boost ancillary business

The revenue share from ancillary products is significantly increasing among most airlines. For some players ancillary revenue is even higher than the regular revenue from pure ticket sales. What is the magic behind boosting ancillary revenue? To be honest, it is a complex challenge. Four key competencies need to be mastered: Strategic fit Adorable products [...]

2022-10-21T11:21:09+02:00By |Travel & Transport|

Sustainability in aviation

Sustainability in aviation is only granted by induvial and personal touch points not by „abstract“ climate targets „No one will value what they don’t care about, and no one will care about what they do not understand or have not experienced “ The same applies to getting key stakeholders to buy into a vision for [...]

2022-02-22T10:20:22+01:00By |Travel & Transport|
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