Fast Moving Consumer Goods, Durable Goods & Retail!
Real brands assign a high value to companies which understand their importance for retailers. Profiting from being first in a category can only be realized by taking full advantage of that position. Retailers, on the other hand, need to understand the price elasticity of strong brands to maximize the overall channel value.
UNEX supports brand owners and retailers in FMCG and durable goods to increase their share of the market by pricing, promotion, negotiations and sales force effectiveness.