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Branded Goods2018-07-02T16:59:32+00:00

Fast Moving Consumer Goods, Durable Goods & Retail!

Real brands assign a high value to companies which understand their importance for retailers. Profiting from being first in a category can only be realized by taking full advantage of that position. Retailers, on the other hand, need to understand the price elasticity of strong brands to maximize the overall channel value.

UNEX supports brand owners and retailers in FMCG and durable goods to increase their share of the market by pricing, promotion, negotiations and sales force effectiveness.

Our Branded Goods topics

Our customer base

UNEX core competency in FMCG, Durable Goods & Retail is based on pragmatic concepts that deliver the expected results. We develop optimization steps that the organization is willing to execute and is also capable of executing.

Ask An Expert

Our team

Anna Becker

SENIOR CONSULTANT

Anna has a profound knowledge of pricing and trade-term optimization modeling.

Arne Kock

CONSULTANT

Arne has a solid background in the FMCG industry.

Benno Christian Daegling

MANAGING PARTNER

Benno has been responsible for pricing and trade term projects in FMCG, Durable Goods and Retail.

Björn Rosenberger

SENIOR PROJECT MANAGER

Björn has worked on multiple sales and pricing optimization projects in the Durable Goods industry.

Mike Radziwinski

MANAGING PARTNER

Mike is UNEX practice head for Durable Goods and focussed on Strategy, Sales and Pricing.

Stefan Klingenstein

PROJECT MANAGER

Stefan is a pricing expert in FMCG and Durable Goods. He has successfully implemented many projects in pricing and sales.

What our customers say

“UNEX helped us with the development and implementation of a new growth strategy. I am very satisfied with both the professionalism of UNEX and the project outcome.”

Markus Sander - Management

“Thanks to the help of UNEX, we optimised our cooperation with our trade partners. I am very satisfied with the project outcome.”

Karl-Heinz Schneider - Sales Director

“Together with UNEX we evaluated and optimised our price and discount systems. The new system is implemented and completely fulfils our expectations.”

Uwe Eifert - CEO

“UNEX created new value. We are very satisfied.”

Tobias Bachmüller - CEO

“UNEX analysed our complex market position with high professionalism and in a comprehensible way. Together, we were able to develop feasible recommendations.”

Jan Recknagel - CEO

“The concept we developed with UNEX is effective and coherent – but also ambitious. It lifts us and the whole company to a new level.”

Dr. Alfred Hudler - Management

Leading minds. Latest publications.

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