Fast Moving Consumer Goods, Durable Goods & Retail!
Real brands assign a high value to companies which understand their importance for retailers. Profiting from being first in a category can only be realized by taking full advantage of that position. Retailers, on the other hand, need to understand the price elasticity of strong brands to maximize the overall channel value.
UNEX supports brand owners and retailers in FMCG and durable goods to increase their share of the market by pricing, promotion, negotiations and sales force effectiveness.
Our Branded Goods topics
Our work references
UNEX core competency in FMCG, Durable Goods & Retail is based on pragmatic concepts that deliver the expected results. We develop optimization steps that the organization is willing to execute and is also capable of executing.
Our team
Benno Christian Daegling
MANAGING PARTNER
Benno has been responsible for pricing and trade term projects in FMCG, Durable Goods and Retail.
Mike Radziwinski
MANAGING PARTNER
Mike is UNEX practice head for Durable Goods and focussed on Strategy, Sales and Pricing.
Stefan Klingenstein
ASSOCIATE PARTNER
Stefan is a pricing expert in FMCG and Durable Goods. He has successfully implemented many projects in pricing and sales.
Björn Rosenberger
SENIOR PROJECT MANAGER
Björn has worked on multiple sales and pricing optimization projects in the Durable Goods industry.
Arne Semken
PROJECT MANAGER
Arne has extensive knowledge in pricing and sales optimization in the FMCG and Durable Goods industry.
Anna Becker
SENIOR CONSULTANT
Anna has a profound knowledge of pricing and trade-term optimization modeling.
What our customers say
“UNEX helped us with the development and implementation of a new growth strategy. I am very satisfied with both the professionalism of UNEX and the project outcome.”
“Thanks to the help of UNEX, we optimised our cooperation with our trade partners. I am very satisfied with the project outcome.”
“Together with UNEX we evaluated and optimised our price and discount systems. The new system is implemented and completely fulfils our expectations.”
“UNEX created new value. We are very satisfied.”
“UNEX analysed our complex market position with high professionalism and in a comprehensible way. Together, we were able to develop feasible recommendations.”
“The concept we developed with UNEX is effective and coherent – but also ambitious. It lifts us and the whole company to a new level.”
Leading minds. Latest publications.
HR KPIs
Eckpfeiler für ein steuerungswirksames HR KPI Set HR ist ein essentieller Erfolgsfaktor, doch gerade in diesem Bereich herrscht in [...]
FMCG Markt: UNEX Bier-Studie
Die Entwicklung des Biermarktes in Deutschland macht nur den Spezialbrauereien noch Freude, der Massenmarkt leidet seit Jahren weitgehend: Die heutige Generation konsumiert [...]
Trade Terms Süßwaren
Preise beim Händler durchsetzen: Aber wie? Sind die ersten Hürden durch die Berechnung der Preissensibilitäten und der neuen Preispunkte [...]
Promotions bei Süßwaren
Promotions bei Süßwaren: Wie lässt sich das beste Ergebnis aus den hohen Investitionen herausholen? Promotions sind ein bewährtes Mittel [...]