About Benno Daegling

Benno is founder of UNEX Management Consulting. He has spent half of his professional life in retail and consumer goods consulting and the other half in airline consulting. Applying pricing and sales concepts from one industry to the other combines his two fields of expertise and makes Benno a highly demanded expert for commercial topics.


How disruption will change the airline industry Scenarios on a revolutionary future Do you believe the LCC wave of overrunning legacy business models was revolutionary? You might need to think again. Digitalization will continue to surprise us with innovations. You don’t want to be hit by surprise? Then you need to be prepared. Life in [...]

2018-07-02T16:49:19+02:00By |Travel & Transport|


Air- and Non-Air Ancillary Short-term profit or long-term death? Imagine yourself in a restaurant, paying more for a window seat, being charged for making a reservation and paying extra for fast service. Does that sound like a 5* experience? Unbundling of the flight product made Low Cost Carriers (LCC) big. A low entry price is [...]

2018-07-02T16:48:44+02:00By |Travel & Transport|

Digital Cargo Airlines

How digital is your Customer Experience? Are you in danger of being disrupted by digital cargo champions? Disruption is driven by more flexibility, higher speed or cheaper prices: How would your customers rate the overall experience of doing business with you? How could digitalization speed up your processes and customer satisfaction? What about the [...]

2018-07-02T16:47:02+02:00By |Travel & Transport|

The Future of European Legacy Carriers

The Future of European Legacy Carriers Opportunities and Challenges 2017 In January 2016 jet fuel was priced with just under 40 USD/Barrel. Considering it’s 2011 high with about 140 USD/Barrel, the rate has plunged about 70 % since then. Only because of this beneficiary market externality, some carriers were able to make profits. However, there [...]

2018-06-07T11:38:20+02:00By |Travel & Transport|

Erfolgreich Kosten senken

Top 5 Erfolgsfaktoren erfolgreicher Kosteneinsparung Marktveränderungen, Wettbewerbsdruck, Nachfragerückgang: Solche Ereignisse bieten die Chance intern aufzuräumen. Druck auf das Unternehmensergebnis kann die langfristige Wettbewerbsfähigkeit durchaus erhöhen. Doch damit dies gelingt, sind folgende fünf Aspekte zu beachten: 1. Ziele vorgeben Der Beitrag zur Kosteneinsparung muss vom Top Management vorgegeben werden. So wird die Energie auf „Wo wird eine [...]

Pricing Excellence

Die 5 zentralen Bestandteile des Pricing 1. Preisstrategie Eine klare Definition der Ziele ist ein entscheidender Erfolgsfaktor des Pricing. Eine Berücksichtigung der übergeordneten Unternehmensziele sowie die Festlegung von Leitplanken für die Preissetzung sind elementare Bestandteile. 2. Preissetzung Bei der Preissetzung werden Preise und Rabatte konkret festgelegt. Die Einhaltung der in der Strategie definierten Leitplanken sowie [...]

2018-07-02T16:28:16+02:00By |Branded Goods|

Who is the winner of All-in rates

Each deal has a bottom line price. So why not quote that single number that has to be paid by the buyer? Consumer Advice Organizations favor the All-in price setting to enable better comparison among competitive offers. And there are good reasons for it: In many industries companies try to put a low price in [...]

2018-07-02T16:27:36+02:00By |Travel & Transport|

Revenue management for Air Cargo freight

Revenue Management for Air Cargo is much more challenging than for passengers. While a typical commercial flight event has a hundred and more passengers who need more or less equal space, freight flights mostly depend on very few major shipments.  And these shipments come in various density, a combination of weight and size. Also some shipments are [...]

2018-07-02T16:26:39+02:00By |Travel & Transport|
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