About Benno Daegling

Benno is founder of UNEX Management Consulting. He has spent half of his professional life in retail and consumer goods consulting and the other half in airline consulting. Applying pricing and sales concepts from one industry to the other combines his two fields of expertise and makes Benno a highly demanded expert for commercial topics.

Erfolgsfaktoren Preis- und Konditionensystem

In diesem Video erläutert UNEX Gründer Benno Daegling die Vorteile eines professionellen PKS - Preis- und Konditionensystem für Markenartikler. Er erklärt auch, weshalb es für KAM so schwierig ist, Gegenleistungen einzufordern und wie man als Vertriebler vom Getriebenen wieder zum Treiber im Jahresgespräch kommen kann. https://vimeo.com/459647675   Weitere Videos und Informationen finden sich auf [...]

2020-09-29T19:06:00+02:00By |Branded Goods|

UNEX teaming up with Navigate Consulting and Services

Our initial meeting in January 2019 in Frankfurt, Germany: Guillermo Bran (Navigate), Darwin Romero (Navigate), Horst Findeisen (UNEX), Benno Daegling (UNEX), Jose Giammattei (Navigate), Arne Semken (UNEX) 18 months ago, UNEX started its cooperation with aviation specialists Navigate Aviation Consulting in San Salvador. This special partnership opens doors to multiple opportunities for each other and our [...]

2020-09-21T09:58:07+02:00By |Travel & Transport|

Did COVID-19 kill NDC?

Even before the pandemic started, the New Distribution Capabilities standard did not really have a breakthrough. And now, with priorities shifted to cash management and limited operations, it has become even harder for NDC to survive. So is the idea of full channel control, rich content offers, personalization, and reduced distribution costs gone forever? Definitely [...]

2020-09-08T12:27:44+02:00By |Travel & Transport|

Corona based business transformation

Corona drives business transformation When the Corona virus hit companies around the globe many of us could not imagine it would be permanent. Many of us have  fired off short term actions. Many governments have provided support. But all of that focused on immediate damage control. Today, Corona is still prevalent, indeed it might stay [...]

2020-08-24T17:23:58+02:00By |Travel & Transport|

Corona Ancillaries

Safety beats price - Definitely! Competing on price is what airlines seem to love - even during this global crisis. Everyone wants to attract those few passengers that have to travel or deeply want to travel. Are we sure we understand their actual willingness to pay? And if base price competition can not be avoided [...]

2020-08-14T14:17:48+02:00By |Travel & Transport|

All aircraft grounded? Time for out of the box thinking!

Customers are telling us that right now they finally find the time to rethink their strategies. They are open to stepping back from daily business and evaluating business models, processes and go to market approaches. Especially airline managers miss a noticeable differentiation in their companies’ product experience. "There is no major difference for a normal passenger [...]

2020-05-06T09:35:36+02:00By |Travel & Transport|

Dynamic Ancillary Pricing

Dynamic ancillary pricing to increase profitability by up to 30% While settling in on Sun Express flight XQ170 from Antalya to Hamburg, prior to take-off, I heard an announcement offering upgrades to XL seats. Paid onboard upgrades? On a leisure airline? This was new to me and a great example of good timing. Ancillary sales [...]

2020-02-27T11:22:29+01:00By |Travel & Transport|

Onboard duty-free

Is Onboard Duty-free outdated? SAS has just decided to stop onboard duty-free sales as reported on ATW Online. SAS argues that changing customer behavior and sustainability considerations from fuel savings led to this decision. This is a rather surprising move at a time where airlines are extending their ancillaries portfolio. On the other hand, onboard [...]

2019-06-28T12:35:36+02:00By |Travel & Transport|

The revolution around NDC & One Order

NDC and ONE Order are already revolutionizing how airline tickets are distributed. Retail competencies are quickly becoming a core requirement for airline sales units. A whole new industry has already grown around new opportunities and technology. A cross competence survey of the UNEX Airline and the UNEX Retail practices has shown that only about half [...]

2019-05-27T19:15:12+02:00By |Travel & Transport|
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