About Benno Daegling

Benno is founder of UNEX Management Consulting. He has spent half of his professional life in retail consulting and in airline consulting. Applying pricing and promotion concepts from retail to the airline world combines his two fields of expertise and makes Benno a highly demanded expert for commercial topics in aviation. His current fields of activities focus on Ancillary, NDC and OneOrder.


The three-dimensional UNEX USP It’s a standard procedure to ask our clients why they chose UNEX over other consultancies. Overwhelmingly , the answer is this: They trust that our recommendations will be pragmatic and implementable. How we do it: we focus on what our clients really want, we listen to what clients say and we [...]

2020-12-04T18:48:17+01:00By |Travel & Transport|

Das Ende vom Präsenzvertrieb

Das Ende vom Präsenzvertrieb Notgedrungen haben Unternehmen aller Branchen persönliche Kundenbesuche gegen das Telefon und E-Mails getauscht. Die Corona Kontaktbeschränkungen wirken als Beschleuniger der ohnehin erforderlichen Entwicklung. Dabei wurde in den letzten Jahren so viel am Außendienst optimiert: Immer mehr Besuche je Tag, mindestens 12 sollten es sein Ständig in Kontakt zur Zentrale um die [...]

Erfolgsfaktoren Preis- und Konditionensystem

In diesem Video erläutert UNEX Gründer Benno Daegling die Vorteile eines professionellen PKS - Preis- und Konditionensystem für Markenartikler. Er erklärt auch, weshalb es für KAM so schwierig ist, Gegenleistungen einzufordern und wie man als Vertriebler vom Getriebenen wieder zum Treiber im Jahresgespräch kommen kann. https://vimeo.com/459647675   Weitere Videos und Informationen finden sich auf [...]

2020-09-29T19:06:00+02:00By |Branded Goods|

UNEX teaming up with Navigate Consulting and Services

Our initial meeting in January 2019 in Frankfurt, Germany: Guillermo Bran (Navigate), Darwin Romero (Navigate), Horst Findeisen (UNEX), Benno Daegling (UNEX), Jose Giammattei (Navigate), Arne Semken (UNEX) 18 months ago, UNEX started its cooperation with aviation specialists Navigate Aviation Consulting in San Salvador. This special partnership opens doors to multiple opportunities for each other and our [...]

2020-09-21T09:58:07+02:00By |Travel & Transport|

Did COVID-19 kill NDC?

Even before the pandemic started, the New Distribution Capabilities standard did not really have a breakthrough. And now, with priorities shifted to cash management and limited operations, it has become even harder for NDC to survive. So is the idea of full channel control, rich content offers, personalization, and reduced distribution costs gone forever? Definitely [...]

2020-09-08T12:27:44+02:00By |Travel & Transport|

Corona based business transformation

Corona drives business transformation When the Corona virus hit companies around the globe many of us could not imagine it would be permanent. Many of us have  fired off short term actions. Many governments have provided support. But all of that focused on immediate damage control. Today, Corona is still prevalent, indeed it might stay [...]

2020-08-24T17:23:58+02:00By |Travel & Transport|

Corona Ancillaries

Safety beats price - Definitely! Competing on price is what airlines seem to love - even during this global crisis. Everyone wants to attract those few passengers that have to travel or deeply want to travel. Are we sure we understand their actual willingness to pay? And if base price competition can not be avoided [...]

2020-08-14T14:17:48+02:00By |Travel & Transport|

All aircraft grounded? Time for out of the box thinking!

Customers are telling us that right now they finally find the time to rethink their strategies. They are open to stepping back from daily business and evaluating business models, processes and go to market approaches. Especially airline managers miss a noticeable differentiation in their companies’ product experience. "There is no major difference for a normal passenger [...]

2020-05-06T09:35:36+02:00By |Travel & Transport|
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