High status levels mean a lot to frequent travellers. Not only because they come with some very valuable privileges but also as a symbol of being someone special. What does it do to these customers if they lose their status because of Corona? The airlines’ network offering is significantly down. Corona has put a stop [...]
The three-dimensional UNEX USP It’s a standard procedure to ask our clients why they chose UNEX over other consultancies. Overwhelmingly , the answer is this: They trust that our recommendations will be pragmatic and implementable. How we do it: we focus on what our clients really want, we listen to what clients say and we [...]
Das Ende vom Präsenzvertrieb Notgedrungen haben Unternehmen aller Branchen persönliche Kundenbesuche gegen das Telefon und E-Mails getauscht. Die Corona Kontaktbeschränkungen wirken als Beschleuniger der ohnehin erforderlichen Entwicklung. Dabei wurde in den letzten Jahren so viel am Außendienst optimiert: Immer mehr Besuche je Tag, mindestens 12 sollten es sein Ständig in Kontakt zur Zentrale um die [...]
In diesem Video erläutert UNEX Gründer Benno Daegling die Vorteile eines professionellen PKS - Preis- und Konditionensystem für Markenartikler. Er erklärt auch, weshalb es für KAM so schwierig ist, Gegenleistungen einzufordern und wie man als Vertriebler vom Getriebenen wieder zum Treiber im Jahresgespräch kommen kann. https://vimeo.com/459647675 Weitere Videos und Informationen finden sich auf [...]
Our initial meeting in January 2019 in Frankfurt, Germany: Guillermo Bran (Navigate), Darwin Romero (Navigate), Horst Findeisen (UNEX), Benno Daegling (UNEX), Jose Giammattei (Navigate), Arne Semken (UNEX) 18 months ago, UNEX started its cooperation with aviation specialists Navigate Aviation Consulting in San Salvador. This special partnership opens doors to multiple opportunities for each other and our [...]
Even before the pandemic started, the New Distribution Capabilities standard did not really have a breakthrough. And now, with priorities shifted to cash management and limited operations, it has become even harder for NDC to survive. So is the idea of full channel control, rich content offers, personalization, and reduced distribution costs gone forever? Definitely [...]
Corona drives business transformation When the Corona virus hit companies around the globe many of us could not imagine it would be permanent. Many of us have fired off short term actions. Many governments have provided support. But all of that focused on immediate damage control. Today, Corona is still prevalent, indeed it might stay [...]
Safety beats price - Definitely! Competing on price is what airlines seem to love - even during this global crisis. Everyone wants to attract those few passengers that have to travel or deeply want to travel. Are we sure we understand their actual willingness to pay? And if base price competition can not be avoided [...]
Customers are telling us that right now they finally find the time to rethink their strategies. They are open to stepping back from daily business and evaluating business models, processes and go to market approaches. Especially airline managers miss a noticeable differentiation in their companies’ product experience. "There is no major difference for a normal passenger [...]
Dynamic ancillary pricing to increase profitability by up to 30% While settling in on Sun Express flight XQ170 from Antalya to Hamburg, prior to take-off, I heard an announcement offering upgrades to XL seats. Paid onboard upgrades? On a leisure airline? This was new to me and a great example of good timing. Ancillary sales [...]