“Airline alliances are useless.” A very common statement. Let’s check it out!
Nearly 100 airlines are members of a branded airline alliance today, both legacy and LCC. Many of these joined their respective alliance 20 years and several CEO generations ago. Arguably, a re-evaluation is overdue.
Prudent airline leaders, even if they believe in the merits of partnering, are looking for answers to these questions: Is my strategic alliance still working in my favor? Should I upgrade to a joint venture? Or go for a full merger? Are there synergy benefits that outweigh the alliance costs and restrictions? Are there examples of airlines swapping from one into another alliance? To broaden your horizon, please enjoy this 2 minute video: https://unex-group.com/at/