• Eurowings and Air France both depart from Hamburg to Paris, CDG at 6.am. Air France asks for an additional 33€ compared to Eurowings
  • At around noon Pegasus and Turkish Airlines have both services from Hamburg to Istanbul (IST, SAW). 37€ is the price premium for the ticket from Turkish Airlines

Why is it that passengers are willing to pay more? What product feature qualifies for a higher price? Is it the quality and selection of food and beverages, an entertainment system, internet on board more legroom, the loyalty system or what else?

Conjoint based analysis provides answers to these questions. And those answers are important because affordable quality will be the strategic position to attract economy travelers.